We’ve been working with a B2B
telemarketing firm for about six months now, but the
leads we’re getting are just not on-target. What
do we do now? You need to talk with
your outsourced firm as soon as possible. Be frank.
Be blunt. Be specific. Give them detailed feedback on
individual leads. Give them your analysis of all the
leads. Which ones are good, which ones are not? Is it
just one lead, 10% of the leads or 90% of the leads
that are a problem?
Let them know where things are “off.” Based
on your in-depth and truthful feedback they should be
able to re-define the objectives, the qualifications
and/or the process. Most firms want to help their clients
be successful, so they will do all they can to remedy
the situation.
Call Center Services
has been approved for inclusion for the Telemarketing
Industry in the monthly advertising feature appearing
in the Mass High Tech Journal of New England Technology.
